From code to campaigns — 13 years of building things that work.
A closer look at my background, experience and the skills I bring to every campaign.
I focus on turning ad spend into measurable growth — building, launching and continuously optimizing Google, Meta and LinkedIn campaigns that convert. Over 10+ years I've moved from software engineering into performance marketing, which means I bring both a marketer's instinct and a technical eye to every campaign.
My goal is simple: understand what the data is telling me, act on it quickly, and keep testing until the results speak for themselves.
Experience
From software engineering to performance marketing — thirteen years of building, testing and scaling.
Digital Marketing Manager
Own strategy, content and execution across direct and digital marketing channels — planning campaigns end-to-end and driving them from concept to results.
Digital Marketing Expert
Guided content strategy across website development, ad creation, press releases and podcast production for international clients.
Junior Digital Marketing Analyst
Managed Google Ads campaigns end-to-end — setup, keyword research, ad creation, bid management and ongoing optimization to hit campaign objectives.
Junior Software Engineer
Started my career in software engineering — the technical foundation I now bring to marketing technology and web projects.
Skills
Channels and tools I use to plan, launch and optimize campaigns.
Paid Advertising
Analytics & Optimization
Education
BSc Computer Science
ICS — Intermediate of Computer Science
Languages
- English
- Urdu
Hobbies
- Playing Football
- Reading
Want the full picture on how I work?
See the services I offer and how a project typically comes together.